Case Studies

Selected work.

A short list of engagements I'm proudest of. Each one shows how I combine analytical rigor with brand instinct to move a real number.

Iowa Raptors FC — turning a club into a regional social presence
Brand · Social · Analytics

Iowa Raptors FC — turning a club into a regional social presence

525K+ views · +263% reach · +316% engagement

As General Manager, I rebuilt the club's content system from the ground up: pillars, cadence, formats, and a light analytics loop that told us what to make more of.

Read the case study →
American Family — lifecycle automation for a top-performing agency
Lifecycle · CRM · Automation

American Family — lifecycle automation for a top-performing agency

~40% less manual outreach · lifted qualified conversion

Designed the email + lifecycle workflows that let a small team punch above its weight, earning State Life Agency of the Month recognition.

Full case study coming soon
Showcase

Proof, not promises.

A snapshot of the actual work — social engagement analytics from Iowa Raptors FC, a lifecycle email built at American Family Insurance, and a short creative reel.

Social media engagement · Iowa Raptors FC

Results snapshot — 525K views, +263% reach, $0 ad spend (organic growth)

Results snapshot

525K views · +263% reach · $0 ad spend

Content overview

Content overview

180K+ follower reach

Audience mix

Audience mix

64.8% non-followers

Watch time

Watch time

1d 4h · +352%

American Family Insurance — Heaton & Associates lifecycle email

Lifecycle email · American Family

Heaton & Associates re-engagement template

Warm, on-brand follow-up sent to leads mid-conversation — designed to re-open the dialogue without pressure and drive a booked call.

Creative reel

Short-form portfolio

A quick cut of on-brand creative — the same instinct behind the 525K-view Raptors season and the lifecycle content at American Family.